internet solutions process:

Listening and Planning: Our first and most important stage is planning. We’ll take a look at your current content organization, site navigation, and desired additions. We’ll also make suggestions for improvement. And we do our share of listening too. Listening to what your growing plans are for today and down the road. Finding out what you like and don’t like. This is the stage to dream. Once the flow chart (or site architecture) is approved, we provide a firm estimate and start the creative process.

Creative Concepting and Design: We take the time to get the look and feel of your site “just right”. With our experience in advertising design, we can create a look you can continue to brand throughout all your marketing efforts. This will help you strengthen your image, resulting in driving more potential members your way.

When the look is established, we begin the construction of your site. We ask that you supply us with content (text or photos) in a digital format. We are glad to help edit your copy to make it “web friendly” and suggest stock photos where necessary.

ASP/PHP Programming: We offer ASP, ASP.Net and PHP solutions. They all have their advantages, so we decide what is best for YOUR solution before deciding on a language for the more dynamic sections.

Testing and Launch: After a period of testing and a soft launch, where we’ll fine tune all the elements, we make your new web center live. We provide hosting services if needed or are happy to work with your existing host.

Marketing: Your Web site should be an integral part of all marketing campaigns and corporate communications programs, and the URL for your site should appear on every piece of correspondence and marketing collateral your organization generates.

If your Web site is aimed primarily at local audiences you must look beyond getting listed in standard Web indexes, such as Yahoo and Infoseek, URL and publicize your URL where local residents or businesses will encounter it. Local libraries (and schools, where the content is relevant) are often the key to publicizing a new Web site within a localized geographic area.

You may also find opportunities to cross-promote your site with affiliated businesses, professional organizations, broadcast or print media, visitor or local information agencies, real estate and relocation services, Internet access providers, and local city or town directory sites.

Tracking and evaluation: An abundance of information about visitors to your site can be recorded with your Web server software. Even the simplest site logs track how many people (unique visitors) saw your site over a given time, how many pages were requested for viewing, and many other variables. By analyzing the server logs for your Web site you can develop quantitative data on the success of your site. The logs will tell you what pages were the most popular and what brands and versions of Web browser people used to view your site. Server logs can also give you information on the geographic location of your site readers. The usefulness of your site logs will depend on what you ask of the server and the people who maintain the server. Detailed logs are the key to quantifying the success of a Web site. Your Webmaster should archive all site logs for long-term analysis and should be prepared to add or change the information categories being logged as your needs and interests change.

Maintaining the site: Don't abandon your site once the production "goes live" and the parties are over. The aesthetic and functional aspects of a large Web site need constant attention and grooming, particularly if a group of individuals shares responsibility for updating content. Someone will need to be responsible for coordinating and vetting the new content stream, maintaining the graphic and editorial standards, and assuring that the programming and linkages of all pages remain intact and functional. Links on the Web are perishable, and you'll need to check periodically that links to pages outside your immediate site are still working. Don't let your site go stale by starving it of resources just as you begin to develop an audience — if you disappoint them by not following through it will be doubly difficult to attract them back.